Webvid Creative teamed up with CRN to provide a selection of digital marketing assets for their flagship Fight Night event in London. As an addition to our typical social media wall and guest list solution, we also integrated a podcast, which was hosted by ex-Radio 1 presenter Tom Deacon.
10 mini podcasts were created, which included interviews with the organisers, fans and the boxers themselves. It was also a great channel to give exposure to CRN sponsors too, who could wax lyrical about how great the event was.
The podcasts were hosted on our propriety podcast hub and QR codes featured in the event brochures and post-event social media marketing strategy.
